10 Reasons Why Every Business Needs Video In Their Website and Marketing

By February 22, 2017Tick Tock Blog

Today, if a business isn’t online it doesn’t exist. But as more and more businesses compete online, it becomes harder to stand out. The solution? VIDEO.  Right now video appears in 70% of the top 100 search results listings. By 2017, videos will be responsible for 74% of all Internet traffic. Let’s face it. People skip the book and watch the movie. Online retailers report that visitors are 144% more likely to purchase after seeing a product video than those who did not.  If you own a business, you can’t afford to ignore online video marketing.

10 Reasons Why Every Business Owner Should Use Video In Their Website and Marketing:

  1. More people are watching online videos regularly
    1. 45% of Internet users (100 million people) view at least one video online daily over the course of every month, according to (comScore)
  2. Videos are growing popularity among mobile-device users
    1. 33% of tablet users watch a full 1-hour of video daily
    2. 28% of smartphone users watch at least 1 video daily.
  3. Attention spans are becoming shorter
    1. The British newspaper, The Telegraph, reported in 2015 that a scientific study showed the average human attention span has fallen from 12 seconds in 200 to 8 seconds.
    2. Short videos are becoming the solution for people who want to be informed and entertained at the same time. A study by Animoto says that four times as many consumers prefer to watch a video about a product than read about it.
  4. Videos deliver results
    1. 46% of people who watch a video on business website take action after viewing it, according to Forrester Research.
  5. Shoppers use videos to make a decision
    1. 90% of online shoppers at major retailers’ websites said they find video helpful in making shopping and buying decisions. Retailers reported that productions with video sell a lot more than products with no video. (comScore)
  6. Videos reach a high level of decision makers
    1. According to a Forbes survey, 75% of executives watch work-related videos on business websites at least once a week. 50% of them watch business-related videos on YouTube, while 65% of them reported they visit the marketer’s website after viewing a video.
  7. Videos make consumers buy and stay on your site
    1. ComScore reports that 64% of website visitors are more likely to buy a product on an online retail site after watching a video. Furthermore, website visitors who view videos stay on the site 2 minutes longer on average, in comparison with those who don’t view videos.
  8. People retain videos better
    1. 80% of Internet users recall watching a video ad on a website they visited in the past 30 days, according to the Online Publishers Association.
  9. Videos increase click-throughs
    1. When including a marketing video or explainer video in an email, the click-through rate increases by an average of 200% to 300%, according to a Forrester Research survey among businesses.
  10. Videos help you retain email subscribers
    1. Including a video in an introductory email reduced the number of subscriber opt-outs by 75%, according to Eloqua, an automated email-marketing provider.

So let’s recap:

Video marketing increases sales, leads, and people’s interest and retention. Businesses that incorporate video into their marketing strategy see higher engagement rates, higher click-through rates and higher conversion rates.

Don’t lose customers to other businesses who use video.

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